Sex addictions have become an increasing concern since the growth of the sex industry, sex in advertising, and the ease of Internet access to sex. This article uses the foundational principles of Relational-Cultural Theory (RCT) to conceptualize sexual addiction and its relational impact. Particular attention is paid to the principles of connection, mutuality, authenticity, power, and culture. In closing, the author offers some creative interventions for relational transformation for affected couples in order to move from a state of disconnection towards mutuality, growth, and connection.