International student mobility has been identified as a key strategy for the internationalization of higher education. Although an institutional priority, Canada has among the lowest levels of international student mobility, with only 2% of full-time university students participating in study-abroad programs. This pilot study, conducted at a large public university in Toronto, examined the value that students place on international education, their awareness of opportunities made available by the university, their attitudes toward, perceptions of, and preferences toward study abroad, and the institutional and individual factors that influence their intent to engage in study abroad. The study found associations between students' intent to study abroad with their perceived social and institutional support and academic hassles at the host and home institution. It identified three distinct groups within the population, those intending to study abroad, those unsure about their plans, and a third group who does not seek to pursue study abroad. In terms of applied value, the findings will inform program administrators how to customize their support services and programs to both assist interested students and attract new students that otherwise would not be interested in such an experience. (Contains 2 figures, 1 table, and 5 notes.)