ERIC Number: ED304916
Record Type: Non-Journal
Publication Date: 1988-Apr
Pages: 8
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
A Model International Business Education Program for Small Business.
Burmeister-May, Stephen
To address the community need for international training for small business, Normandale Community College applied for and obtained a federal grant for a program to assist 20 small to middle-sized firms in increasing their export capabilities to the Netherlands and West Germany, countries to which Minnesota had already developed strong trade ties. The program is directed primarily toward women- and minority-owned companies through the cooperation of several local and state organizations. The model program developed with the grant has five training components: (1) six how-to-export workshops; (2) an international marketing seminar series; (3) a small business export manual; (4) individual consulting services; and (5) language and cultural survival skills. Additional components include continuing support and development to help clients plan entry into foreign markets, student internship assistance, a quarterly newsletter, and fact-finding trips abroad as the final step before a business implements its international plan. An international business advisory committee has also been formed to provide input for workshop and seminar topics, including some instruction. (MSE)
Descriptors: Business Administration Education, Business Communication, Community Colleges, Cross Cultural Training, Federal Aid, Females, International Trade, Languages for Special Purposes, Marketing, Minority Groups, Program Descriptions, Second Language Instruction, Small Businesses, Two Year Colleges
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Netherlands; West Germany
Grant or Contract Numbers: N/A