Customer service is at the core of everything librarians do in libraries. They strive to create positive customer relationships and to provide added value to the library services offered to their patrons. Emerging technologies offer opportunities for creative integration with library services. Staff should be encouraged to explore, learn, and recommend how these technologies might fit into the library's suite of services. Administrators should determine and define the policies and standards by which these technologies maybe actively employed. Only by participating in the mobile/social culture can they learn how to develop adequate services for the mobile/social members of their libraries. Establishing standards to support such endeavors requires librarians to think strategically about how, when, and where to apply resources for technological innovations. Moreover, a well-documented policy ensures a collective understanding of institutional goals and sets criteria for evaluation, improvement, and future innovations.