This program provides a new framework and approach for breaking the cycle of blame surrounding violent imagery in the culture and promotes an informed and rational public conversation about the topic. The goals of the program are to: (1) reduce exposure to media violence; (2) change the impact of violent images that are seen; (3) locate and explore alternatives to media that focus on violence to solve conflict; (4) uncover and challenge the cultural, economic and political supports for media violence; and (5) introduce skills of media advocacy and organizing for change. Core principles of the media literacy campaign are introduced along with teaching tips for parent and caregiver groups. Sessions in the packet include: (1) "Media Violence: What's It All About?"; (2) "Four Effects of Viewing Media Violence"; (3) "Challenging the Hollywood Role Model"; (4) "Movie Ratings and Reviews: How To Make Informed Choices"; (5) "Challenging the Myths of Media Violence"; (6) "Taking Charge at Home"; and (7) "Challenging Media Violence; Locally, Nationally, Globally!" Reproducible handouts accompany the sessions, which are tied to readings in another publication. (EH)