At their core, XML feeds are content-delivery vehicles. This fact has not always been highlighted in library conversations surrounding RSS and ATOM. The authors have looked to extend the conversation by offering a proof of concept application using RSS as a means to deliver all types of library data: PDFs, docs, images, video--to people where and when they need it. The model of distribution enabled by Web feeds gives libraries a new option in sprinkling our content into all corners of the Web. (Contains 7 figures.)