Sports in our society are a source of enthusiasm for many people, reflecting their cultural values and at times social tensions. Body capital development in different countries follow the local culture and politics. Since schools tend to reproduce the culture at large, sports are also one intrinsic representation replicated. Physical education or sports education as it takes place in schools or in the streets can assist in the development of social inclusion and academic motivation. However, this is challenged when school systems merely reproduce neoliberal social hegemonies. In Brazil, this is evident, since educational institutions now follow standardized programs copied from the U.S.A., revealing an urgent need for school reform to address, raising curricular and pedagogical implications. Remedial programs cause an increase in at-risk behavior among students, with detrimental social ramifications. This study offers a new conceptualization of the connection between sports and education within a Freirean perspective. The article builds awareness of the role sports play to promote social inclusion and academic motivation. Critical pedagogy tend to look at conscientização (awareness) as a mental process, but by incorporating the ontological and corporeal aspect of sports into the educational process, the kinesiology--as a study of the principles of mechanics and anatomy in relation to human movement--can take on new dimensions and be revolutionary and innovative.