This paper deals with the development of the right of publicity since "Zacchini v Scripps-Howard," a case in which the Supreme Court ruled in favor of Hugo Zacchini, a "human cannonball" who had charged that his professional property had been unlawfully appropriated by a television station that had filmed and shown his performance without permission, and against the station, which had claimed protection under the First Amendment. The paper first looks at the development of the right prior to the Supreme Court ruling, then at the case itself, and finally at recent cases centering on the right of publicity. The concluding section offers guidelines for deciding future right-of-publicity cases based on copyright's fair use doctrine. (FL)