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ERIC Number: EJ204711
Record Type: Journal
Publication Date: 1979
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
TV Network News and Advertising in the Nixon and McGovern Campaigns.
Hofstetter, C. Richard; Zukin, Cliff
Journalism Quarterly, v56 n1 p106-15,152 Spr 1979
Analyzes the content of television news and advertising during the 1972 presidential campaign in terms of two divergent views of television programing in order to balance one viewpoint against the other. (GT)
Descriptors: Advertising, Content Analysis, Information Dissemination, News Reporting, Political Issues, Programing (Broadcast), Television, Television Research
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A