This article considers how media sports culture is an apt space for digital media literacy instruction. Describing a senior year high school English course that requires students to deconstruct and compose with sports media texts, the author outlines how learning modules, analysis of curated collections of texts through heuristics, and mentor texts help students achieve higher literacy levels. The author argues that sports media literacy, due to its authenticity and relevance, can be a model for traditional literacy classrooms as ways to infuse multimodal texts and help students to gain both enhanced communication skills and critical distance from media rhetoric.