Edwin Herbert Hall (1855-1938), discoverer of the Hall effect, was one of the first winners of the AAPT Oersted Medal for his contributions to the teaching of physics. While Hall's role in establishing laboratory work in high schools is widely acknowledged, his position as chair of the physics section of the Committee on College Entrance Requirements was contentious and his involvement in launching College Board Physics, what we call the "other Hall effect," has largely been overlooked. This article details Hall's role in the development of College Board Physics.