This position paper briefly presents evidence-based findings pertaining to the language of labels for people with hearing loss that relate to stigma, expectation levels, stereotypes, and self-fulfilling prophecies. These constructs are important for auditory-based practitioners, administrators, policymakers, students, families, and persons with hearing loss. The implications of what is written and said about people with and without hearing loss should be judiciously considered. Researchers and practitioners should avoid classifying children with typical hearing as "hearing," because this implies that children with hearing loss do not hear--a stereotype largely rendered obsolete as a result of hearing technology and the early intervention practices of the 21st century. (Contains 2 figures.)