ERIC Number: EJ525020
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0740-4131
EISSN: N/A
The Economics of Pricing and Customer Decision-Making. Research Notes.
Jordan, Debra J.
Camping Magazine, v68 n3 p9-10 Jan-Feb 1996
Reviews two research articles. Gratton and Taylor, using economic analysis and market research, found that consumers of leisure experiences complained about price increases, but continued consuming. They recommend discounts for those in need and price increases focusing on service quality. Greenleaf and Lehmann identified 11 reasons why people delay in deciding to buy. Discusses implications for camps. (TD)
Descriptors: Camping, Consumer Economics, Decision Making, Economic Research, Marketing, Purchasing, Recreational Facilities
Publication Type: Information Analyses; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
