The major elements of the industry-based planning process can be successfully applied to the development and implementation of international projects in educational institutions. International education programs share the following fundamental structural elements with business and industry: they compete in the market place, and exist by managing human and financial resources toward stated or implied objectives, within the context of socio-economic limitations. When applying a planning process to international programs, the following issues should be considered: (1) sensitivity to the cultural contexts; (2) joint commitment and accountability for developing program plans; (3) goals based on realistic assessments of value and educational needs; (4) clearly defined review process; and (5) clear articulation of institutional accountabilities for program implementation, orientation, and review. A well-planned international project not only contributes to the achievement of the ideal administrative goal of congruence between the needs of the organization and the satisfaction of individuals, but also contributes to the much neglected cross-cultural benefits of international education. To ensure the incorporation of cultural awareness as an element of international projects, specific mechanisms, programs, and components must be in place to promote the association of a broad range of occupational and social classes and encourage personal contact. (HB)