The future of Web 2.0 is about content streams or streams of information. The metaphor implied by "streams" is powerful. The idea is that individuals are living inside the stream: adding to it, consuming it, redirecting it. The goal today is to be attentively aligned--"in flow"--with these information streams, to be aware of information as it flows by, grabbing it at the right moment when it is most relevant, valuable, entertaining, or insightful. In this article, the author discusses shifts in the media landscape, and the flow of information through social media.