During the apartheid years in South Africa, career guidance amongst disadvantaged learners was largely absent and, for many, career choices were limited and governed by politics. Despite South Africa having celebrated 20 years of democracy, this situation has improved only slightly. Therefore, the aims of the study were to determine the factors that influenced students' career choice and to ascertain the possible barriers that impacted their decision. An adapted version of Myburgh's Career Choices Questionnaire (2005) was administered to 721 undergraduate students. The results showed that parents and loans or bursaries were the largest sources of financial support and that anticipated benefits influenced the students' career choice, with the potential for personal growth and development, for future high earnings and for promotion to the top of the organization the most important among these. Furthermore, participants rated visits from lecturers and brochures as the most prominent sources of influence.