Academic and workplace dishonesty have become a growing and costly problem within society. While academic misconduct is nothing new, over the past 40 years the problem appears to be getting worse. The literature indicated a steady increase in academic cheating rates over the past four decades from 50% to as much as 75%. Compounding this problem has been a transformation within both academic and professional domains toward more culturally diverse environments. Scholars have pointed out that reminding people about honesty (moral suasion) reduces dishonesty. The problem is that managers and academics do not definitively know the influence that moral suasion has on culture, in relation to cheating behavior. The purpose of this experimental, quantitative study was to examine the relationship between moral suasion and its effect on individual's perceptions toward academic misconduct, and specifically whether its effect is greater on individualists or collectivists. After a pilot study, research commenced through an experimental study involving 323 community college students. Participants were either assigned to the experimental (moral suasion), or control (no moral suasion) conditions. Respondents were provided with a survey that measured their attitudes toward academic dishonesty, and segmented participants as either a collectivist or individualist. A two-way Analysis of Variance (ANOVA) was conducted to analyze attitudes toward academic dishonesty, and determine if an effect exists when factoring for moral suasion, cultural attributes, and the interaction between moral suasion and cultural attributes. The findings were significant for the main effect of moral suasion (F (1, 319) = 29.279, p < 0.000, ?[superscript 2] = 0.084), the main effect for the cultural factor of collectivism and individualism (F (1, 319) = 11.430, p < 0.036, ?[superscript 2] = 0.035), and the interaction effect between moral suasion and cultural attributes (F (1, 319) = 4.440, p < 0.036, ?[superscript 2] = 0.014). This study adds to the field of academic dishonesty research by confirming previous literature that indicated that moral suasion reduces dishonesty, and that collectivists are generally more accepting of academic dishonesty. This research adds a new finding that moral suasion has a greater effect on the attitudes of collectivists when compared with individualists. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]