The increasing competition for the desired quantity and quality of college students, along with the rise of for-profit institutions, has amplified the scrutiny of behavior and ethics among college admissions professionals and has increased the need for meaningful ethical guidelines and codes of conduct. Many other areas of responsibility within the higher education community have adopted codes of ethics or codes of conduct. The admissions-recruiting profession is certainly no exception. For the admissions officer, professional associations and codes of ethics go hand in hand. Although there are many associations, the flagship organizations are the National Association for College Admission Counseling (NACAC) and the American Association of Collegiate Registrars and Admission Officers (AACRAO). This article presents nine tenets that higher education commissions and regional accreditation agencies should use in developing a code of conduct. These tenets are related to the empirical findings from Hodum's (2007) National Study of College Admissions and Recruiting Behaviors (NSCARB).