A study examined magazine editors' views of some of the ethical considerations posed by digital alteration of photographs. Subjects, 12 consumer news and specialty magazine editors, were interviewed by telephone and asked a series of questions concerning the ethics of digitally manipulating photographs. Results indicated that magazine editors were unanimous in refusing to alter news photos; however, news editors did not consider that digitally cloning backgrounds to fit a layout or cover was substantial alteration. Results also indicated that the editors were split in their initial reaction to the ethics of altering a feature photo. Findings suggest that the editorial formula of a magazine might dictate how far editors could digitally manipulate cover photos. (Sixty-five notes are included.) (RS)