Expectations from the business world and business school accreditation bodies to create learning outcomes that enhance students' understanding of ethical concepts call for marketing educators to integrate ethics into their pedagogy. This paper summarizes a debate activity used in an undergraduate marketing communications course. Debates engage students in active learning, forcing them to go beyond absorbing information about ethical issues. They must take a position on a particular marketing practice and defend it. The result is a deeper understanding of ethical issues in marketing communications and stronger analytical and communication skills. (Contains 1 table.)