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ERIC Number: EJ039020
Record Type: CIJE
Publication Date: 1970
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Methods of Identifying Marketing Competencies
Crawford, Lucy C.; Ertel, Kenneth A.
National Business Education Association Yearbook, 8, 128-134, 70
The competency pattern and the task analysis are two approaches used to identify content that affects the distributive education curriculum. These and other research tools provide essential information about capabilities required for entrance into and persistence in careers at prescribed levels of distributive jobs. (Author)
Descriptors: Business Education, Curriculum Development, Distributive Education, Job Analysis, Marketing, Research Tools, Task Analysis, Yearbooks
Publication Type: N/A
Education Level: N/A
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Language: N/A
Sponsor: N/A
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Grant or Contract Numbers: N/A