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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

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Thorpe, Judie Mosier – 1987
Using Toulmin's model of argument as its methodology, this paper analyzes the arguments employed by Lee Iacocca, chief executive officer of Chrysler Corporation, to persuade the United States Congress to provide backing for loans necessary for the corporation's financial survival in 1979-1980. After delineating the three main claims made by…
Descriptors: Administrators, Business, Communication Research, Communication Skills