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Thorpe, Judie Mosier – 1987
Using Toulmin's model of argument as its methodology, this paper analyzes the arguments employed by Lee Iacocca, chief executive officer of Chrysler Corporation, to persuade the United States Congress to provide backing for loans necessary for the corporation's financial survival in 1979-1980. After delineating the three main claims made by…
Descriptors: Administrators, Business, Communication Research, Communication Skills