Arranged in three sections, this pamphlet outlines publishers' guidelines for developing nonsexist instructional materials for elementary and secondary school use. Section 1 details the following strategies for expanding and balancing the role models of both sexes in instructional literature: illustrations reflecting a variety of dress and occupation, women in roles other than housewife, men participating in household chores, both sexes expressing a wide range of emotions, reference to single parent households, and the non-role oriented portrayal of children. Section 2 outlines criteria for creating male-female balance in subject matter. Section 3 focuses on the role of language in creating nonsexist materials. Nine guidelines are established, including use of non-gender terms for professions, avoidance of masculine pronouns, avoidance of descriptions of appearance, and avoidance of references to women in terms of their families. (LP)