The teaching of values has seen renewed interest, as educators, policymakers and parents seek ways of increasing peaceful coexistence for children in a conflict-driven world. Education systems are again reviewing values as part of their core mission. Confucian values form the core of most Asian cultures, penetrating different levels of social life, and also set the standards for most families, communities and political behaviour. The research reported in this study set out to examine young children's expressed views of Confucian values represented in traditional stories of four Chinese festivals. Within this research, Confucian values were centred on five virtues: "Ren" (benevolence), "Yi" (righteousness), "Li" (courteousness), "Xiao" (filial piety), and "Zhi" (wisdom). The four selected Chinese festivals were: (1) Chinese New Year, (2) Dragon Boat festival, (3) Chung Yeung festival, and (4) Mid-Autumn festival. Participants included 392 children aged four to five years from 29 kindergartens or nursery schools and 57 pre-service early childhood teachers in Hong Kong. Results showed that the values of "Ren" (benevolence) and "Yi" (righteousness) were the most popular responses among local young children, while the value of "Li" (courteousness) tended to be the least popular category. Some implications for curriculum planning in early childhood education are discussed arising from the study findings. (Contains 5 tables and 4 figures.)