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ERIC Number: EJ181808
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0271-0560
EISSN: N/A
The Administration of Admissions
Campbell, Clifford C.
New Directions for Higher Education, n21 p51-63 1978
Among all the tasks of the admissions officer in developing a successful marketing program, the hardest may be that of convincing other college administrators of the importance of admissions to the institution's survival. Discussed are long-range planning, budgeting, staff selection and training, and implementing a plan. (Author/LBH)
Descriptors: Administrative Problems, Admissions Counseling, Budgeting, College Admission, Higher Education, Marketing, Planning, Policy Formation, Staff Role, Student Recruitment
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A