A project was conducted to develop a model for evaluating specialized and traditional programs in marketing and distributive education. The project included a review of literature containing information regarding the points of view expressed by advocates of the specialized, traditional, and middle-of-the-road approaches to program planning in marketing and distributive education. It also contained identification of a specific evaluation process model with selected research tools which could be used to implement the model. Components of the model were indicated as follows: a comprehensive needs assessment, the development of goals and objectives for the program, the statement of criterion questions based on the goals and objectives, the collection of data, data analysis, determining recommendations, and making decisions which lead to program improvement. In addition, planning tools and research tools which help to implement this model were identified. Recommendations for improving evaluation procedures were made. A bibliography is included in the publication. (KC)