This article examines how the Canadian Museum for Human Rights (CMHR) comes to invoke, realize, and mediate museum publics. The author writes that she is interested in how the museum's architecture, rhetoric, and governance framings imagine, and engage with the public. As Canada's newest national museum and the first to be built outside of the national capital region, the CMHR has promised to "Create a new kind of museum experience by positioning itself as participatory, personal, and experiential." The author examines publicly available materials, including architectural descriptions of the museum site, the by-laws, governance policies, speeches delivered by museum leaders, press releases, reports, CMHR blog entries, and news articles to consider how three "sites" of the museum--it's architectural, rhetorical, and governance framings--envision CMHR-public relationalities. Beyond asking how the CMHR conceives of the public, the article seeks to understand why public relationalities take on the particular forms that they do. The author calls for the CMHR to develop a greater understanding of and openess to the resistance and conflict that surface when engaging with difficult knowledge.