Neo-liberalism has reached a new stage in the United States, buttressed largely by the almost seamless alliances formed among the Bush administration, religious fundamentalists, neo-conservative extremists, the dominant media, and corporate elites. This article explores the various ways in which neo-liberal cultural politics works as a form of public pedagogy to devalue the meaning of the social contract, education, and citizenship by defining higher education primarily as a financial investment and learning as a form of training for the workforce. Aggressively fostering its attack on the welfare state, unions, non-commodified public spheres, and any critical vestige of critical education, neo-liberal politics makes it increasingly more difficult to address the necessity of a political education in which active and critical political agents have to be formed, educated, and socialized into the world of politics. This article explores how the intersection of cultural studies and public pedagogy offers a challenge to both the ideology and practice of neo-liberalism as a form of cultural politics. In doing, so it outlines how the pedagogical can become more political in the classroom and how the political can become more pedagogical outside of the classroom via the educational force of the wider culture. (Contains 29 notes.)