Because No Child Left Behind (NCLB) is not based on educational research or research-based theory, it offers no new innovations nor does anything to improve the fundamental quality of education. NCLB is built on a rigid, outdated factory model in which students step onto a thirteen-year conveyor belt in kindergarten and progress slowly forward, moving in lines with all the other widgets and gizmos, until they reach the end. Standards then become synonymous with standardization as the same parts are added at the same places for every student. The basic essence of NCLB is this: some schools are identified as failing schools, based solely on standardized test scores. Parents then have the option of moving their students to successful schools, based solely on test scores. This is it. This is the great NCLB innovation built on a business paradigm by business-thinking people. In order to have fundamental changes in the quality of education, it is important to focus on the quality of education. There is a need to take a qualitative look at the teaching methodologies and curricula used in schools and classrooms and make changes in the way teachers educate. NCLB does nothing to address the quality of education; it does not change how people go about the business of educating their children. Instead, it promotes a test-and-measure mentality that serves only to create winners and losers.