Content is both a key ingredient for business and a major expense. Market research shows that the investment in content and data is generally one of the top expense items within a firm. For some firms, within the financial industry, for example, content costs are the second or third level of expense behind the cost of employees. While there has always been a focus on content, what to use and how much it should cost, the past 12-18 months have been different. The financial crisis and the impact on content usage and sourcing practices have mandated changes in how the buyers are working with the suppliers. The main objective is to pay less for the same services. This has always been a goal, a part of standard cost-containment practices, but never with the focus and intensity as is currently the case. In the past, this was discussed as part of the negotiating process; now it is often stated as a requirement, a part of the mandate that the negotiator has been given by his or her management. In this article, the author presents a summary of changes regarding content considerations and some trends seen as the focus on negotiations increases. The author contends that there will be an end to the financial crisis. In the interim, content buyers and suppliers have to innovate, work together, and focus on the long-term opportunities.