Nineteen lesson plans on selling are presented in this performance-based curriculum unit for distributive education. This unit is self-contained and consists of the following components: introduction (provides overview of unit content and describes why mastery of the objectives is important); performance objectives; pre-assessment instrument (essay test and answer key); and unit outline (table of contents, time required for the unit, and materials and resources needed). Lesson plans generally include student information sheets, assignment sheets, and teacher materials (e.g., transparency masters). Lesson plan topics include the business cycle, sales persons characteristics, sales ethics, steps of a sale, customer psychology, salesperson - customer interaction; closing a sale, case studies, and career opportunities. The unit also contains a post-assessment related to the enabling objectives and a unit evaluation (student performs actual sales demonstration - rating sheet included). (CT)