Powerful pressures are compelling company officers and managers to take a long, careful and objective look at their women employees. The effects of legislation and legal action, the perception of what is right and fair, and corporate concern with profit and public image are among the factors that are fostering employer interest in the critical issue of moving women up. When women are offered an opportunity to move up, some feel ambivalent, while some men face conflicts. Inner conflict exists because in our culture both men and women are caught up in a dilemma bred of old assumptions that men are most capable of leadership, competitiveness, objectivity, rationality, and emotional control-qualities deemed necessary for the management role. Counter productivity of some companies has been perpetuated through their practices, policies, and assumptions about women. History demonstrates that changes in behavior can bring about change in attitudes, particularly where discrimination of any type is concerned. An improved climate for increased productivity of women is now being looked at. Positive statements can set the tone for constructive steps to move women up. (Specific practices and programs are listed that are designed to bring about changes toward the goal of full utilization of competent persons.) (WL)