The findings summarized in this report are intended to shed light on what it means to cultivate demand for the arts, why it is necessary and important to cultivate this demand, and what state arts agencies (SAAs) and other arts and education policymakers can do to help. The research considered only the benchmark arts central to public policy: ballet, classical music, jazz, musical theater, opera, theater, and the visual arts. It specifically addressed four questions: (1) what role does demand play in the creation of a vibrant nonprofit cultural sector? (2) what role does arts learning play in the cultivation of demand? (3) what does the current support infrastructure for demand look like, and does it develop in individuals the skills needed to stimulate their engagement with the arts? and (4) how and to what extent have SAAs supported demand in the past, and how can they improve their effectiveness in this role. (Contains 1 figure.) [For the full report, see ED502643.]