Peer reviewedERIC Number: EJ397638
Record Type: Journal
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Constructing the Image of Authorial Presence: David O. Selznick and the Marketing of "Since You Went Away."
Fenster, Mark
Journal of Film and Video, v41 n1 p36-51 Spr 1989
Analyzes David O. Selznick's marketing campaign for the film "Since You Went Away," focusing on the promotion of the book from which the movie was adapted, and on the production of the film's souvenir program. Examines Selznick's image as author from both the auteurist and cine-structuralist perspectives. (MM)
Descriptors: Auteurism, Film Industry, Film Production Specialists, Film Study, Films, Marketing, Rhetorical Criticism
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
