Lately there has been a great deal of discussion about the importance of measuring a college's "return on investment." Is the point of a college education quantifiable results or personal and intellectual growth? In pursuit of answers, "The Chronicle" asked a selection of higher-education leaders. Phyllis M. Wise, Chancellor of the University of Illinois at Urbana-Champaign and a vice president of the University of Illinois, stresses that educators should prepare students for workforce and for lifelong learning. For Carolyn A. Martin, President of Amherst College, college is for the development of intelligence in its multiple forms. College is the opportunity for achievement, measured against high standards. College is preparation for the complexities of a world that needs rigorous analyses of its problems and synthetic approaches to solving them. For John C. Hitt, President of the University of Central Florida, his decision of enrolling at Austin College made all the difference in his life, giving him opportunities to grow intellectually and emotionally. Joseph R. Urgo, President of St. Mary's College of Maryland, believes that higher education--from vocational training to the most sophisticated methods of research, creativity, and experimentation--is the engine of American civilization's national purpose. Charles G. Lief, President of Naropa University, shares that an educational journey must be one through which students emerge as fuller human beings more deeply connected to one another and to the bigger world. Brenda Hellyer, Chancellor of San Jacinto College, in Houston and Pasadena, Texas, states that college is about personal and intellectual growth, about finding new dimensions of understanding, and about gaining knowledge. It is about learning and exploring. Lastly, William Pepicello, President of the University of Phoenix, says college is for creating a pathway to career success.