Purpose: The purpose of this paper is to explore views about cycling among members of identified community groups living near the Loop Line, a cycling and walking path in a deprived part of North Liverpool, UK. Design/methodology/approach: Following a literature review, qualitative focus group research was conducted among six groups of children, single mothers and older people living near the Loop Line. Findings: The paper finds that one of the strongest reported barriers to cycling for young boys was fear of bicycles being stolen--especially by a peer or someone known to the bike owner who asks to borrow the bike. The existence of high levels of crime and anti-social behaviour near the Loop Line is creating an unhealthy environment by deterring local people from exercising in their local area. For young girls in North Liverpool cycling has significant image problems, with many saying that they simply would not consider cycling as a regular mode of transport. Organising led rides along the Loop Line may be a potential solution, as this might both help to encourage cycling and increase visibility of cyclists. Research limitations/implications: Because the research in this paper was conducted among a small self-selected sample, it should be regarded as a pilot study. Results need to be verified with a larger sample drawn from a wider variety of community groups. Originality/value: The study has important implications for agencies aiming to improve public health through cycling, and shows the need to consider the broader environmental and social determinants affecting health alongside more traditional health promotion approaches. (Contains 1 figure.)