With a pedagogical goal, this paper deals with a study of the duration of an elastic collision of an inflatable spherical ball on a planar surface suitable for undergraduate studies. First, the force generated by the deformed spherical ball is obtained under assumptions that are discussed. The study of the motion of the spherical ball colliding with the planar surface allows us to determine the duration of the elastic collision. In order to check the theoretical model, an experiment is proposed to measure the duration of the collision. A more refined model built with masses and springs gives good agreement between theoretical and experimental values. (Contains 2 tables and 9 figures.)