Breastfeeding, natural and healthy though it is, can be tough, particularly in communities where there is little encouragement for breastfeeding mothers. In one survey, when asked to identify the barriers to breastfeeding, mothers most often cited busy schedules, embarrassment, and lack of support (Best Start Social Marketing 1997). Child care settings and providers can offer nursing mothers a vital sense of welcome and community. This support can have tremendous impact on a mother's decision to breastfeed for as long as possible. This article offers tips on what caregivers can do to support breastfeeding. (Contains 5 online resources.)