This study used an unobtrusive attitude survey and questionnaires to investigate Kenyan pupils' attitudes towards parks and wildlife. The positive attitudes found result from their understanding of the link between these resources and their own wellbeing. The sentiments about parks and wildlife expressed by the pupils are an extraction of the prevailing world-view which they bring to the classroom from their homes. This perception is not antienvironment or antiecological. It is a perception constructed from the social realities of parks and wildlife within their society. Thus, pupils' attitudinal profiles about parks and wildlife can be described as being mainly constituted by the Dominant Social Paradigm (DSP). This DSP becomes the culture around which biodiversity is valued and conserved. It is therefore a form of anthropocentricism that might help to safeguard the ecological balance and landscape in rural Africa. (Contains 2 tables.)