ERIC Number: EJ358814
Record Type: Journal
Publication Date: 1987
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Competitive Strategy in Continuing Education.
Baden, Clifford
New Directions for Continuing Education, n35 p5-18 Fall 1987
Reviews strategic variables available to those planning continuing education marketing programs. Discusses generic competitive strategies: (1) overall cost leadership, (2) differentiation, and (3) specialization. Mentions several potential problems. (CH)
Descriptors: Competition, Continuing Education, Marketing, Planning, Postsecondary Education, Student Recruitment
Publication Type: Journal Articles; Reports - General
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
