Promotion of Information Services: An Evaluation of Alternative Approaches.

Stern, Louis W.; And Others

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Peer reviewed

ERIC Number: EJ076821

Record Type: Journal

Publication Date: 1973

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Promotion of Information Services: An Evaluation of Alternative Approaches

Stern, Louis W.; And Others

Journal of the American Society for Information Science, 24, 3, 171-179, May-Jun 73

The research reported here deals with the formulation and subsequent evaluation of different promotional programs for a batch-processed current awareness service provided by the Mechanized Information Center (MIC) at Ohio State University. (7 references) (Author)

Descriptors: Cost Effectiveness, Information Centers, Information Services, Program Evaluation, Use Studies

Publication Type: N/A

Education Level: N/A

Audience: N/A

Language: N/A

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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