The author reports on the growing debate among educators on whether the umbrella Asian Pacific Islander label conceals disparities among Asian American students or provides political power in numbers. Nationally, experts say that support services aimed at not only Southeast Asians, but all Asian Pacific Islander students, remain scarce in higher education, despite studies showing worrisome disparities among subgroups in degree attainment, retention and family income. Long-held social stereotypes and the popular but deceptive "model minority" myth have arguably lulled many U.S. college leaders into believing Asians across the board do not need outreach in order to succeed. This mindset fuels a growing discussion among educators: Is the Asian Pacific Islander label appropriate for all of its subgroups? Does this label still benefit students or has it evolved into more of a hindrance? Depending on who will be asked, the author stresses that the variety of opinions illustrates not only the complexity of such a discussion, but also of the subgroups themselves.