ERIC Number: EJ132894
Record Type: CIJE
Publication Date: 1976
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College Stores 1975--A Challenge to the Publishers
Davis, Howard W.
College Store Journal, 43, 2, 21-27, Feb/Mar 76
A presentation by the general manager of the Harvard Cooperative Society to the College Division of the Association of American Publishers in which he illustrates with survey data the contention that suggested publishers prices for textbooks are arbitrarily set too low by publishers to cover minimal costs of marketing textbooks. (JT)
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