The Effects of Fear Appeal and Communication Upon Attitudes Toward Alcohol Consumption.

Fritzen, Robert D.

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Peer reviewed

ERIC Number: EJ123906

Record Type: Journal

Publication Date: 1975

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

The Effects of Fear Appeal and Communication Upon Attitudes Toward Alcohol Consumption

Fritzen, Robert D.

Journal of Drug Education, 5, 2, 171-181, Fall 75

This study examines the relationship between two independent variables, the fear appeal of the message and the character of the communicator; and the attitudes, behavior and information retention of seventh and eighth grade pupils with respect to the consumption of alcoholic beverages. A number of significant findings are reported. (Author)

Descriptors: Adolescents, Alcohol Education, Attitude Change, Communication (Thought Transfer), Fear, Junior High School Students, Junior High Schools, Research Projects, Secondary Education, Student Attitudes

Publication Type: N/A

Education Level: N/A

Audience: N/A

Language: N/A

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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