ERIC Number: EJ1010192
Record Type: Journal
Publication Date: 2013-Apr
Pages: 13
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1090-1981
EISSN: N/A
Televised Entertainment-Education to Prevent Adolescent Alcohol Use: Perceived Realism, Enjoyment, and Impact
van Leeuwen, Lonneke; Renes, Reint Jan; Leeuwis, Cees
Health Education & Behavior, v40 n2 p193-205 Apr 2013
Alcohol use among adolescents is a concern in the Netherlands because of its high prevalence and risks. To discourage adolescents from drinking alcohol, a televised entertainment-education (E-E) intervention was developed. This study investigated responses of adolescents on perceived realism and enjoyment of the E-E intervention, as well as its impact on alcohol drinking behavior. Viewers perceived the E-E narratives to be credible and enjoyable but did not relate to the characters in the narratives. However, exposure to the E-E intervention predicted desired changes in alcohol drinking behavior, intentions to decrease alcohol use, and perceived normative pressure, especially in less educated viewers. These findings demonstrate that E-E is a promising strategy to target adolescent alcohol use. Future research will focus on the individual processes and story elements that account for the positive results. (Contains 7 tables, 4 figures, and 1 note.)
Descriptors: Drinking, Foreign Countries, Intervention, Adolescents, Prediction, Behavior Change, Incidence, Risk, Educational Television, Alcohol Education, Intention, Peer Influence, Adolescent Attitudes, Regression (Statistics), Program Effectiveness, Online Surveys
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Netherlands
Grant or Contract Numbers: N/A