This study attempted to build a predictive model of factors related to social work students' interest in gerontological social work. Bachelor's and Master's students from universities around Texas were surveyed to determine if knowledge about the aging process and related job opportunities, attitudes toward aging and professional or personal experience with the older population could predict interest in the field. Using regression analysis, knowledge, attitudes, and experience did not predict interest very well. Only knowledge of the aging process, professional experience, and perceived closeness were significant variables with experience found to be the best predictor of interest in the field. (Contains 3 tables and 1 figure.)