Race as a Dimension In Children's TV Advertising: The Need for More Research.

Barry, Thomas E.; Sheikh, Anees A.

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Peer reviewed

ERIC Number: EJ169683

Record Type: CIJE

Publication Date: 1977

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Race as a Dimension In Children's TV Advertising: The Need for More Research

Barry, Thomas E.; Sheikh, Anees A.

Journal of Advertising, 6, 3, 5-10, Sum 77

States that most of the current research in the area of television advertising for children excludes black subjects; reviews major studies of television and children and black versus white child development. (MB)

Descriptors: Advertising, Black Students, Black Youth, Child Development, Childrens Television, Elementary Education, Literature Reviews, Racial Relations, Self Concept, Television Research, Television Viewing

Publication Type: N/A

Education Level: N/A

Audience: N/A

Language: N/A

Sponsor: N/A

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Grant or Contract Numbers: N/A

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