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Peer reviewed Peer reviewed
ERIC Number: EJ633162
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1481-1782
EISSN: N/A
Marketing Reflections.
Bush, Gale; Kwielford, Merrilee Andersen
Teacher Librarian, v28 n5 p8-12 Jun 2001
Discusses marketing techniques for teacher librarians based on six levels: basic assumptions; library resource program, including attitudes for success; school, including a collaborative environment; administration, including program support; community, including awareness; and state and national, including professional participation. (LRW)
Descriptors: Educational Environment, Elementary Secondary Education, Librarian Attitudes, Marketing, School Administration, School Community Relationship, School Libraries
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A