New roles for college institutional researchers in the area of data administration and management that have resulted from developments in computer technology are reviewed. These developments include easily accessed databases, user-friendly software, and powerful and inexpensive hardware. The growing demand for data, combined with a general lack of user concern for data management problems, have placed data administration and management responsibilities with the Office of Institutional Research and Planning (OIRP) at the University of Kansas. Three main reasons for the development of this role are identified: OIRP is a heavy user of university data for analytical and reporting purposes; OIRP is in a unique position to see the information needs and data uses of both university central administration and the more decentralized departments and units; and the position of OIRP within the university administrative structure makes it the ideal location for a data administration function. Five specific areas of data management are discussed: data access, data integrity, data manipulation, data analysis and interpretation, and data reporting. (SW)