The recent positions of the Association to Advance Collegiate Schools of Business (AACSB) and the European Foundation for Management Developments (EQUIS) on the value of entrepreneurship suggest a more entrepreneurial perspective in a business school's culture and strategic processes for obtaining and sustaining a business school's reputation. The study consists of scale development to measure the dimensions of entrepreneurship in business schools. Results suggest that AACSB deans must reassess the school's mission, nourish entrepreneurship, reward and support opportunity creation and discovery, and link entrepreneurship with the school's strategy. (Contains 3 tables.)